If you have been following the rise of Android over the past few years, one figure you could not have missed, is that of Hugo Barra. The man responsible for showing off products like Nexus 7 on the stage at various Google conferences, Hugo quit Google for Xiaomi last year. He took up the role of VP- International Expansions at Xiaomi. Since then, the interest in Xiaomi and their products has been supreme.
@RajanAnandan Thanks so much for dinner, Rajan. Congrats on rocking it at Google India and see you back in Delhi soon!
— Hugo Barra (@hbarra) March 24, 2014
Rajan Anandan, the MD of Google India tweeted about a meeting between himself, Hugo Barra and Bin Lin, the Co-Founder of Xiaomi and by the sound of things, he came back very impressed, to the point, expressing that Indian Mobile Landscape is set to change. There have been reports previously too about the impeding arrival of Xiaomi in Indian market, after they recently launched in Singapore. Hugo replied to the tweet thanking Rajan for the dinner and his plans to fly down to Delhi very soon, looks like someone means business.
Xiaomi is planning to sell over 40 Million devices in the calendar year 2014. Xiaomi operates in a very interesting way in China with an Online Sale model using partners such as WeChat reaping amazing rewards, like selling off the batch of 100,000 device in a matter of minutes. Whether that strategy would hold good in India or if Xiaomi would go the offline retail mode in India is something to look out for. But one thing is for sure, that with Xiaomi set to enter the market, the sub Rs 15,000 market would really have to pull up the socks and gear up for some tough fight.
(image via: techinasia)
