Everyday news breaks left right and centre in the world of technology. It is pretty much impossible to capture all these stories and bring a detailed report. And not bring this news to our readers feels unfair.
Just as a disclaimer, we would not be divulging into details of the story and just give a brief outline of what the story was all about. So without any further adieu lets begin on what caught our attention on 31st of March, 2014.
Gionee Announced the World’s Slimmest phone in India
Gionee, a leading Chinese brand making its mark in the Indian market announced the Elife S5.5 in India. The phone is the slimmest smartphone in the world and measures 5.56 mm as the name suggests. The device is a beautiful construct of metal and glass, very much like the iPhone 4/4s. The phone will retail for Rs 22,999 and is one of the best made devices we have seen in the recent past. The Elife S5.5 runs Android 4.2 on a Full HD 5 inch display powered by a 1.7 GHz Octa Core SoC. We got some hands on time with the device and have written down our impressions of the device here
HTC One (M8) has tricked the Benchmarks
We have heard more than once in the past few days that smartphone manufacturers have tried to trick around the scores of the Benchmarking apps as they seem to boost the performance when such apps are detected. Something similar has been detected on the HTC M8, however, HTC says that it has a High Performance mode built in, which throttles the performance when detecting such apps, giving indication of what the phone is truly capable of. Following a question from CNET, HTC took time to respond in detail, “Thanks for your email about the HTC One (M8). Benchmarking tests look to determine maximum performance of the CPU and GPU and, similar to the engine in a high-performance sports car, our engineers optimize in certain scenarios to produce the best possible performance. If someone would like to get around this benchmarking optimization there are ways to do so, but we think most often this will not be the case. For those with a need for speed, we’ve provided a simple way to unleash this power by introducing a new High Performance Mode in the developer settings that can be enabled and disabled manually. The HTC One (M8) is optimized to provide the best balance of performance and battery life, but we believe in offering customer choice, as there may be times when the desire for performance outweighs the need for battery longevity.”
Amazon Offers EMI on Kindle devices in India
Amazon has announced some of its most famous devices including the Amazon Kindle Paperwhite, Amazon Kindle and the Kindle Fire would be available with an option to purchase on EMI. You can avail EMI options from three of the leading banks i.e. ICICI Bank, HDFC Bank and CitiBank. These EMIs are 12 month long and if this was not enough Kindle has introduced some interesting new prices as part of this introductory offer. For the next two weeks, you can pick the Amazon Kindle for Rs 5,600 while the next gen Kindle Paperwhites are available for Rs 10,080.
BBM for Windows Phone to arrive in Q2 of 2014
Nokia had announced at their MWC keynote that the Lumia devices would be getting the popular messaging service called BBM. BBM launched last October on Android and iOS and since then has reported 113 Million active users. However, the service was not announced on Windows Phone so the announcement at MWC was a welcome news. BlackBerry too confirmed that it was working on a WP version of their app. According to this report in Fone Arena John Chen, the CEO of BlackBerry has now confirmed the rollout of the app sometime in Q2 of 2014 which is anywhere between April and June.
Google makes advertising Android on Boot screen of Android powered phones mandatory
In an attempt to build the Android brand and drive home a point that Android is indeed the OS behind their powerful smartphones, Google has decided to make advertising a ‘powered by Android’ logo a compulsion on the boot screen of every new Android device. This was first observed on the likes of Samsung Galaxy S V and the HTC M8. According to Android Police, there are strict brand guidelines around how and where the logo should exactly be visible and how big should it really be. Given Google has been generally happy in allowing the OEMs take the center stage and be more of a background player, this is a drastic change in strategy and one that would be very interesting to follow.