Apps are the be all and the all of smartphones. In fact, it is funny to recall the good old days of the very first iPhone, when Apple had announced it would not be supporting external apps. Just imagine the state of the industry today, had they not flipped their decision so dramatically, an year later. According to the latest report from Flurry there has been an interesting uphill rise in both, the average time spent on a mobile device by a user as well as the time spent within mobile apps.
According to the latest data, an average user spends about 2 hours 42 minutes on their smartphones rising up from 2 hours 38 minutes last year. An average user in the US also spends about 86% of this time within mobile apps and only about 14% on mobile web according to the same report, clearly pointing out that the paradigm shift towards the app has become even more evident.
The report went to to further categorize the apps and exactly what kind of apps are popular among the users. As expected, gaming apps topped the charts at about 32% of the time spent, while Social Media and Messaging apps combined totalled to about 28% of the time. Youtube and Entertainment apps like music streaming apps took 8% of the pie while Utilities, News and Productivity stood at 8%, 3% and 4% respectively.
This puts those who are looking to advertise their products or services in a dilemma as to which platform to pick. The report has a very interesting analysis of time spent vs the ad revenue spent of various platforms, clearly indicating that maybe the next trend would be to splash a bit more cash on advertising within apps as the time spent there is obviously greater. The data makes for an interesting reading, but it just maybe too early to predict how 2014 would unfold further.