After failed attempts with their Google TV, Google is on a crusade to take over your living room with an all new designed Android TV, their next super project in the content distribution world. According to a report in The Verge, Google is already in the final stages of gift wrapping it’s TV service which will have both a polished hardware and software.
According to the screenshots that have been revealed in the report, there is a clear focus on keeping things simple and easy on the eye. Dare we say, the services screen looks very similar to the Metro UI which we have seen on the Windows Phone or Windows 8.1. In fact, the content segregation is very much like the card UI of Google Now, so in a way Android TV is staying true to the design language that we have come to experience from Google in Android, while bringing the best from outside world. According to the report, Google is already talking to other content distributors such as Hulu, Netflix and bringing its own services such as Youtube and Hangouts to the plate alongside Play Music and Play Music. There is also a Google Search bar in the screenshot with the Microphone there, so maybe Google will bring Google Now and expand its capabilities to TV after a very successful time on smartphones.
There are a couple of things that actually could be pretty confusing though if Android TV does go through. The first being the future of Chromecast, which is barely few months old now. The second being, where would it leave Google’s hardware partners like Samsung or even LG (using WebOS) who are independently developing software for TVs for now to run on their hardware, would they continue to do so or would they be on board for Android TV. For the moment though, it looks like Google is aiming to compete with the likes of Apple TV or even the XBox One for a space in your living room rather than doing something revolutionary with a solid differentiating feature.