If Facebook is acquiring players left, right and center in a bid to explore new verticals, can their main rivals and competitors be left far behind? The answer is obviously no. And this has been validated after it was made public that the Android lockscreen replacement app, ‘Cover’ has been acquired by Twitter as they aim to take over your smartphone with perhaps smart tweets.
Cover is an interesting application that aims to make the lockscreen of your Android a lot more personal by adding useful stuff there including apps that you may use vey often. Facebook tried taking over your lockscreen with Facebook and Instagram feeds, but that certainly did not work out. It would certainly be interesting how Twitter will make use of Cover to make the service more accessible and take over the lockscreen if they plan to. For now though, the application will continue to remain available in Google Play for free and in Beta as the Cover team will continue to work on it and at the same time focus on the integration with Twitter. No information about the value of the acquisition was made public at least till right now.
Cover wrote about the acquisition on their blog:
“Since launching Cover in October, we’ve had the privilege of reaching hundreds of thousands of people. We’ve improved Cover with their help and feedback, and demonstrated how Android can help make people’s lives easier.It’s been an incredible journey, a journey that we’re excited to announce is taking a turn today as we bring the Cover team to Twitter to take these ideas even further.
Twitter, like Cover, believes in the incredible potential of Android. They share our vision that smartphones can be a lot smarter — more useful and more contextual — and together we’re going to make that happen. We’ll be building upon a lot of what makes Cover great, and we’re thrilled to create something even better at Twitter.”