India is a price sensitive and not a volume sensitive market ,like, say the United States. A couple of thousand rupees here and there is sufficient to help sway the customer here than an extra core of processing power or even great performance in the market. This is one of the reasons why Apple has had to redesign its strategy as it plans to make a safe landing and stamp its presence in the Indian market.
Given the dynamics of the country, it is no surprise that a device like the Motorola Moto G has been the device making all the headlines for the sales figures despite missing top of the end specifications. It is being reported now, that Motorola has learnt the mantra of success in developing markets like India and parts of South America and is looking to build on to the initial momentum by coming out with a Motorola Moto E, a sub Rs 10,000 device for the aforementioned parts. The Motorola Moto E is expected to be launched in the market around start of May according to Technoblog.
The device is expected to bring modest specs such as a qHD 4.3 inch display with 1 GB of RAM, 4 GB internal storage and a Dual Core SoC with each CPU clocked at 1.2 GHz. According to the leaked image, the device will come with Android 4.4 out of the box with a relatively stock like Android as we have seen on the Moto G. The battery on the Moto E is expected to be 1900 mAh, while the Moto E will also bring a 5 MP rear camera.
Motorola Moto E is not the only budget smartphone that is in works. There have been several reports floating around, about perhaps Google working with several of its OEMs on a budget Android smartphone that would retail for price around that is rumored of the Moto E. The personal tech world has always been a classic case of herds chasing a poor chicken and looks like the big target this year is the sub Rs 10,000 category because despite relatively low margins, this is the major volume category to play in. Add to the fact that there is still dearth of a decent smartphone for Rs 10,000 and below, you can see the sense as to why the major players are looking at the category as the code to crack. One might argue the likes of Lumia 520 are a decent option, but looking at the Android side of things, and some of the major players such as Micromax, Lava, Xolo etc do not offer anything substantial attractive in the category
It is pretty much impossible to say which OEM will crack the category for now, especially seeing the high-profile failure of the Nokia X, who most of the people had predicted would do well thanks to a low price, reiterating the fact that in the budget category performance always overshadows specs or brand name. Motorola did crack the sub Rs 15,000 category in India for sure, can the lightening strike twice? It sure would be interesting to watch.