One of the things we love in reporting technology is numbers, pure hardcore numbers. The reason for this being, numbers are black and white and there is no guesswork involved when you talk of the numbers. Apple announced OSX 10.9 or Mavericks last year in June at WWDC alongside iOS 7. While there have been several reports claiming more than 75% of the Apple handheld devices already running iOS 7 and above, Mavericks seems to have been the forgotten hero. It was a big surprise when Apple decided to make Mavericks a free upgrade from Mac OSX 10.8 and it was clear in late October when Apple made it available to consumers via its App Store that Mavericks would be a hit.
Bringing some useful features like a redesigned Calendar, a rethought Finder and several others, Mac OSX 10.9 has already been installed on 50% of the Macs that have gone online in March. No prizes for guessing that this is indeed the largest percentage of Apple OSX on a system since the days of Snow Leopard back in 2009. Web Analytics company Net Applications has noted that Mavericks accounted for powering more than 49.5% of the Macs. Coming in second at 17% is Snow Leopard, with Mac OSX Mountain Lion and Lion following up with 16 and 14% respectively.
According to the report, it is also interesting to note that out of the last four releases, apart from Snow Leopard, Mac OSX 10.9 is the only one to report 50% and above adoption rate. During this period, Mountain Lion and Lion fizzled out at 49% and 47% respectively during the year in which they were the latest offerings from Apple.
It does not take a big analyst to tell you that the reason behind these numbers has been the decision to make OSX available for absolutely free by Apple. It certainly begs the question why OS updates were not made free earlier, after all these updates on smartphones have always been free. Given the obvious success of Mavericks, it is worth watching if Apple will continue to make the upcoming OSX updates free too just like it does with iOS just to ensure its users are hooked on to the latest and greatest at all times.