Motorola Mobility, the unit which was sold to Google and later to Lenovo is trying to make its comeback in India and is doing it pretty well. Motorola launched the Moto G in India on February 6, 2014 which led to ripples, trebles what not in the smartphone industry. Moto G stood out with its specification set and most importantly excellent pricing.Following the same trend, Motorola launched the third handset in their Moto series called as the Motorola Moto E which brings a quality Android experience at an affordable price point.
Motorola has featured quite appealing specifications on the Moto E. It has a 4.3-inch qHD display with 540×960 pixels resolution with 256ppi pixel density and Corning Gorilla Glass 3 Protection. It features a 5MP rear camera and packs a 1980mAh battery which is claimed to run the smartphone for 24 hours of moderate usage. It runs on Android 4.4.2 KitKat and comes with the guarantee of future updates. It is powered by the Qualcomm Snapdragon 200 1.2GHz dual-core processor with Adreno 302 400MHz GPU. It comes with 1GB RAM and 4GB internal memory with the expandable memory option up to 32GB via an external microSD card.
We were quite impressed with Moto E during our short time with the smartphone. The build quality feels solid and sturdy just like Moto G infact it looks exactly the same except the silver lining on the front which are actually the mono speakers. The display looks sharp and is said to have anti-smudge coating. The viewing angles are not great but acceptable. The operating system runs smooth just like Moto G and have the same pre-installed apps Assist, Migrate, except the new addition Motorola Alert like the Moto G. Motorola debuted its new application on the Moto E which is a sort of geofence notification service. It informs your family of your location who don’t need the app to be installed on the other end. The family numbers are selected by you and it will not do anything automatically until you instruct the app to.
There is no secondary camera here which is not a shocker neither it is a deal breaker considering the price. It features a 5MP rear AF camera which has the same features as on Moto G including HDR, Panorama, and Tap-to-Focus because it is actually the same app. Good thing is it runs on KitKat which allows Moto E to download latest Google Camera application expanding the camera modes even further. It can not record HD videos but does support HD playback. We couldn’t test the camera due to limitations with the lighting hence we shall keep this part for later when we get the device for review.
Moto E weighs 142 grams and measures 64.8mm/124.8mm/6.2mm-12.3mm in dimensions. It looks a little thicker from the Moto G and obviously small in height. It supports dual microSIM and a microSD card having all slots in a row right under the shell. It has changeable color shells and another offering called as grip shells to provide more protection.
Motorola has exactly hit the market with the pricing of 6,999INR. It has an extremely high potential in developing markets where people want to switch to smartphones but aren’t able to because of its high price. The color shells are priced at Rs. 899 and the grip shells at Rs. 1099. They will be available exclusively from Flipkart.com just like the handset itself.