As we have predicted a couple of times already that the year 2014 is going to be as much about the battle in the lower segment as about the battle of the flagships in the smartphone world. As a result, you will see plenty of major OEMs releasing good budget smartphones and credit for this must go to Motorola who have left the Pandora’s box open and how. The first ones to take on Motorola after their launch of the impressive Motorola Moto E is Micromax.
Micromax has announced the Unite 2 which would compete against the Moto E, with plenty of similarities between the two devices. The Unite 2 becomes the very first Micromax device to ship with Android 4.4 KitKat. It packs a slightly larger 4.7 inch display with a resolution of 480×800 and is powered by a Quad Core SoC which is the Mediatek MT6582. The device has 1GB of RAM and a 4GB of internal memory that can be expanded by a micro SD card. The rear shooter on the Unite 2 is 5MP with LED flash and a 2 MP snapper on the front of the device is also included.
The Unite 2 will pack a 2000 mAh battery and will support upto 20 Indian regional languages which will be healthy. The phone will ship in four colors namely, black, white, green and red. Not just that, you also get the MAd app pre-installed on the device which allows you to watch ads, earn credits and use them as a currency for your phone and convert them into airtime for making calls.
Mr. Shubhodip Pal, CMO, Micromax said, “India is a diverse country and language at times can act as a barrier for people to seamlessly communicate on their phones. Therefore, we firmly believe that support for local languages on phones will perhaps be the next big driver for day to day phone transactions, internet usage and online content consumption in India given that most of the population does not use English as their primary language.”
The budget smartphone went on sale in India starting May 22nd and is available at the leading retail outlets.