Blackberry is in a serious soup. Most of the moves that the company has made in the recent past, including a march towards BB OS 10 have not been able to pull them back to a position that they might have anticipated. After a string of failures, BlackBerry is betting big on making a mark in the budget market especially in the price sensitive market like South Eastern Asia.
BlackBerry brought the Z3 in the Indonesian market last month after it was announced at the MWC 2014 earlier this year. The phone, called Jakarta is the first budget full touchscreen device from BlackBerry and has received great response so far. As a result of the success and fairly similar sort of market conditions, BlackBerry is set to bring the Z3 to the Indian market soon for a price of Rs 11,000. In this price range, the Z3 will be up against the fan’s firm favorite, Motorola Moto G and give the consumers an interesting option.
On the specifications front, the Z3 features a 5 inch display with 540×960 pixels resolution, giving it a PPI of 220. The phone has an internal memory of 8 GB with scope of expansion thanks to a slot for MicroSD card. There is a 5 MP rear camera and a 1.1 MP front facing camera that is capable of shooting in 720 P. The Z3 is powered by a Dual Core Snapdragon 400 SoC, with CPU clocked at 1.2 GHz and has 1.5 GB of RAM. The battery on board is a non removable 2500 mAh and the phone will be available in black color.
This could well be the last time BlackBerry experiments with a full touch smartphone after a rather poor response to both the Z10 and Z30. There have been rumors already, that BlackBerry is already planning to go back to a full QWERTY configuration and focus itself towards the enterprise market.