Dubbed as the biggest mobile player in China, Xiaomi is all ready to set its first foot in India. In a market that is already saturated with major Chinese players like Oppo, Lenovo, Gionee etc, the chief differentiator for Xiaomi is its extremely aggressive pricing strategy as well as distribution network. The devices will go on sale via Online Retail Partners, Flipkart, just like Motorola’s Moto X/G/E.
The first Xiaomi device, Mi3, is set to be made available in India on July 15th, which is exactly a week away from today. The device is expected to be a major thorn in the skin of high end flagship devices as would feature all the high end specs at an extremely affordable rate of Rs 14,999. The Xiaomi Mi3 has already been a major success in China and Singapore and has sold out millions of units in a matter of minutes.
In terms of specifications, the device features a 5 inch 1080 P display, with an excellent PPI of 441. There is Corning Gorilla Glass protection here to keep your display safe and secure. In the engine room, you have a Quad Core Snapdragon 800 SoC with each of the cores clocked at 2.3 GHz. You have 2 GB of RAM and 16 GB of internal memory on board. As expected, there are two camera units here. The rear camera is a 13 MP shooter with LED flash, capable of shooting full 1080 P videos, while the front facing snapper is a 2 MP unit, also capable of shooting in 1080 P. You get the regular wireless connectivities, such as Wifi, Bluetooth, GPS etc with the phone. The phone is largely made of plastic and weighs just 145 grams. Powering the device will be a massive 3050 mAh battery.
The Xiaomi Mi3’s release would definitely give some of the major OEMs a few sleepless nights, if we are to go by the reception the manufacturer has received in places where the device has already ben launched. It would be definitely interesting to see, what the existing players will do in order to combat this high energy wave that Xiaomi will be riding upon. Our only concern remains the distribution of the device. If we are to go by what happened in the case of Motorola Moto E and G, you can expect the device to really remain out of stock more often than not.