Often referred to as the Apple of China, Xiaomi mobiles has definitely made a start on the positive note in India. A relatively unknown company in India, with absolutely zero marketing spends has still been able to carve a space, albeit a very small one currently in the welcoming hearts of India. With 20,000 units of Mi3 regularly being sold well within the 5 second time frame in India and Flipkart claiming that the fire sale model of Xiaomi results in an increase in revenue in the immediate after hours, all point towards a relatively happy start despite the outcry of device being slightly difficult to obtain.
While the Mi3 is a relatively high end spec’d smartphone, Xiaomi plans to be competitive in the budget or the sub Rs 10,000 category in India. To facilitate this, Xiaomi are set to bring their second smartphone, called the RedMi 1S on September 2nd. The business model for the RedMi 1S will remain the same as that of the Mi3 and you will have to register to be eligible to pick the device until the stocks last. The registrations for the device started today and will remain opened until midnight of September 1st.
In terms of hardware and specifications, the Mi3 features a 4.7 inch display measured diagonally with a resolution of 1080×720 P. The screen is protected by an AGC Dragontrail scratch-resistant glass. The phone has a Snapdragon 400 SoC with a quad core CPU, each clocked at 1.6 GHz. There is 1 GB of RAM and 8 GB internal memory with expansion possible up to 64 GB with Micro SD card. There is an 8 MP rear camera and a 1.6 MP front camera.
The RedMi 1s will be available for a price of Rs 5,999 when it goes on sale. A quick look at the listing on Flipkart shows that the device will be initially available only in black color.
Speaking about the phone, the VP of Xiaomi Global, Mr Hugo Barra said:
The Redmi 1S is the first phone of the Redmi family made available in India. It offers the best quality and user experience and at a very affordable price point. The device offers a great 720p HD screen, an 8MP camera that delivers superfine quality images, great battery life and a range of software features as part of MIUI v5 that will make every Redmi 1S owner very happy.
Are you excited to get your hands on the Redmi 1S? or is there some other device in the same price bracket that interests you? Let us know in the section below.