Late Friday evening, the new emerged that Yu Televentures, the sister company of Micromax had announced the Yu Yureka Note, its first real phablet device. The news came, when a Twitter user spotted the phone being sold in a retail store, which surprised everyone. There was no official confirmation from Yu until Saturday morning where via a Press Release it was announced that the phone is indeed here. While the smartphone is a decent device for Rs 13,499 at which it would be selling, we cannot help but say that the announcement really surprised us. And below are the reasons, why the Yu Yureka Note launch was unlike any other Yu device launch.The phone is not online exclusive
The phone is not online exclusive, it is offline first
— Aadeep Singh Bhatia (@AadeepSingh) April 13, 2016
All the Yu devices that have been launched so far, be the Yu Yureka, Yunique or even the Yuphoria, they have all been online exclusive devices. None of these devices were available offline a good couple of months after going on sale. The Yureka Note on the other hand, popped up first in retail stores, in fact, even two days post the launch we are not able to trace the device online. Perhaps the change of strategy from Yu or just simply no online partner wanted to show up this time? It would be definitely interesting to follow up.
A silent launch
We have become used to big launch events from Yu. In fact, these larger than life events can be attributed to the rising popularity of Rahul Sharma, the CEO of Yu among the tech enthusiasts. However, with the Yureka Note, there was no launch event as such. It was a silent soft launch with a release note being sent out. Perhaps, the stories that Micromax and Yu both are looking to venture into the services sector have some reality? or maybe, the Yureka Note is just not all that an important device for Yu to be holding a media gathering?
A MediaTek processor
Yu has in the past made big bold claims of giving users a great product at a fraction of the costs when compared to the competitors. A large attraction has been that yu has stuck with more popular Qualcomm manufactured Snapdragon chipsets. However, that has not happened with the Yureka Note. This is the first Yu device to ship out with a Mediatek chipset. While the 6753 is without a doubt a reasonably capable chipset and is being used in several mid-range phones, we would have loved a Qualcomm SoC, as it generally ensures a smoother performance and a faster road to updates.
Those were the three reasons why we felt that the Yu Yureka Note launch was not quite a launch from Yu, it left you wanting for more, something nobody dared complain earlier.