I don’t think there’s anyone out there who’s enjoyed watching ads on YouTube. Unless you’re searching for ads for inspiration or general amusement, ads on YouTube are just a pain in the experience. Well, no longer, says the video giant. Google owned YouTube announced on Friday that starting from 2018, users will no longer see its 30-second unskippable ads.
The online magazine, Campaign, was the first to report the news that YouTube’s vastly-hated pre-rolling ads, that don’t have a “skip” button, would stop showing up altogether. However, it looks like YouTube will retain the 15- and 20-second ads without the option to “skip” them.
In a comment,
“We’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers.”
Said a spokesperson from Google.