As far as current trends are concerned, whether you’re running a B2C company or a B2B organization, data-driven marketing operations are the way forward. Without the correct data-driven mindsets, companies may struggle to stay relevant among their competitors.
It’s not only businesses that are evolving with time; customers have also become more sophisticated than they were previously. This development requires that data insights will not only impact the decisions of sellers but also those of your buyers.
Before a business can establish itself as a customer favorite, the marketers must have obtained reliable data insights about their clientele. This will allow them to create personalized campaigns in order to drive sales.
There are a lot of things that can go wrong if data-driven marketing operations are badly strategized. For instance, erroneous or duplicate data can hamper marketers’ ability to make meaningful analytics. To avoid this happening, you need good operation solutions.
Data-Driven Marketing Operation Solutions
Here are some solutions to improve data-driven marketing operations in business organizations.
- Prioritizing Data-Management
Data quality and data integrity are absolutely crucial to the success of any data-driven business. These factors represent big challenges that must be overcome by marketing teams before they can make giant strides.
For example, one survey found out that about 64% of highly successful data-driven marketing teams see data quality as a stumbling block that besets their operations.
Managing data quality is harder because B2B data naturally has a faster rate of decay.
When data decay is not addressed in time, it can spell doom for marketing teams, and the bottom lines of the business.
In order to keep optimal database health, managers are supposed to do the following:
- Audit their databases
- Improve the collection process for their data
- Adopt technologies that support integration
- Facilitating Sales & Marketing Alignment
In order to achieve success, it calls for marketing teams to take holistic approaches in uniting all the branches of their organization through effective collaboration, especially among marketers.
Sales and marketing alignments have proven benefits.
For instance, statistics show that B2B companies that align their sales and marketing operations are able to achieve higher revenues and profits within 3 years.
Notwithstanding that fact, only a few companies can boast of having strong alignments between their sales and marketing teams.
Is your company struggling to align these two key teams? Here is how you can make it happen:
- Open up your communication channels.
Hold regular meetings with members of various departments and make sure everyone is included in the communication chain.
- Set common goals
It’s impossible to achieve great results when the marketing and sales teams are chasing different goals. Setting one goal would allow both teams to coexist productively.
- Use Integrative Tools and Technologies
Integration has the power to simplify business operations and increase productivity.
Scattered data makes it difficult to view customers from a detailed perspective.
If you invest in integrative tools, you save yourself the stress involved in manually sampling fragmented data points.
Visit Tropare to learn how to harness the power of your marketing data.
- Lay Down Some Guidelines for Lead Scoring
In lead scoring, point values are assigned to each marketing lead or prospect. By doing some data analysis, you should be able to pinpoint the leads that are most likely to convert to sales. These can be assigned higher point values.
By establishing lead guidelines, marketing and sales teams will be kept on the same page to carry out their duties professionally and stop the blame game.
- Allowing Buyer Personas to Steer Decision-Making
Customers are the backbones of successful data-centered businesses. Get your customer insights right, and everything else would be added on to you.
Investigate the problems that confront your customers, and how useful your product is to them.
But that’s not all you can do! Asking and answering the following questions will also be beneficial:
What makes your customers buy your product?
What’s the age distribution of your clients?
Where do they live?
Providing answers to these questions and many others will allow you to create useful buyer-personas.
But where can you find answers to these customer-related questions?
They can be found in your customer data collection tools such as your CRM, social media profiles, and other platforms you engage with customers.
Once you are done compiling your buyer personas, be guided by it in every step of your decision-making process. Hopefully, with this information at your fingertips, you’ll know the appropriate language to use in your campaigns
Data-Driven Marketing Operations Solutions: The Bottom Line
A data-driven marketer’s job is not over until your data insights transform into real results. The above solutions can help you to tune your marketing strategies in the right direction.